Marketing Operations Manager
Alpharetta, GA Hybrid
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About the role
We are looking for a Marketing Operations Manager who is excited by the intersection of marketing technology, analytics, automation, and artificial intelligence. In this role, you'll own the operational infrastructure that powers PlayOn's B2B demand generation engine. You'll partner across Marketing, Sales, Revenue Operations, Product, and Analytics to optimize lead management, campaign execution, reporting, and AI-enabled processes that drive pipeline growth and revenue. You are a strategic and analytical operator who enjoys solving complex problems, improving processes, and turning data into actionable insights. You are comfortable working in a fast-changing technology environment and are excited to help shape how Playon uses AI across marketing.
What you'll bring
- 5+ years of experience in B2B Marketing Operations, Revenue Operations, Marketing Analytics, or a similar role.
- Experience supporting lead lifecycle management, marketing attribution, campaign operations, and pipeline reporting.
- Strong analytical skills, including experience using BI and reporting tools such as Looker, Tableau, or Power BI to build dashboards and translate complex data into business recommendations.
- Experience administering or working extensively with marketing automation platforms and CRM systems such as HubSpot, Salesforce, Marketo, Pardot, or similar.
- Demonstrated success improving business processes through automation and technology.
- Experience evaluating and implementing AI tools within marketing or business operations.
- Strong project management and cross-functional collaboration skills.
- Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders.
- Curiosity about emerging AI technologies and a continuous improvement mindset.