Digital Marketing Manager
Auckland, New Zealand On-site
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About the role
As Digital Marketing Manager, you'll take ownership of driving customer growth across our suite of card products including Q, using data, insights, and performance marketing to deliver measurable results. You’ll have the autonomy to shape digital strategy, influence decision-making, and lead initiatives that drive customer acquisition, engagement, and sales. You're a data-driven digital marketer with a curious mind who combines strong technical expertise with a passion for driving growth across a variety of initiatives. You’re a self-starter and will be able to work autonomously and proactively to find new avenues for growth and new revenue. You love analysing performance, uncovering opportunities, and using insights to optimise customer acquisition, engagement, and conversion.
What you'll bring
- Strong hands-on experience in SEO, SEM, website optimisation, GA4 analytics, CRM, and marketing automation
- Highly analytical, with the ability to translate data into actionable insights, measurement frameworks, and performance improvements.
- Proven experience managing customer journeys, customer lifecycle campaigns, audience segmentation, campaign execution, and digital optimisation to deliver commercial outcomes.
- Comfortable working autonomously, identifying opportunities, solving problems, and building scalable marketing solutions from the ground up.
- 5+ years' experience in digital, performance, CRM, and/or lifecycle marketing
- ideally gained within an agency or highly data-driven environment.