Jobs in Bristol, IN

About the role

This leader will be responsible for advancing Barletta’s brand, market position, digital retail strategy, social presence, marketing technology, analytics, and AI-enabled marketing capability. We are looking for someone who can move marketing beyond traditional execution into a more strategic, insight-led, digitally enabled, and commercially connected function that supports long-range growth and strengthens Barletta’s position as a premium pontoon brand. The Director / VP of Marketing will define how Barletta shows up in the market, how customers and dealers experience the brand, and how marketing strategy translates into measurable business impact. This role requires progressive thinking around brand strategy, the future of boat buying and digital retail, dealer and customer engagement, marketing analytics, AI-enabled workflows, VOC-driven insights, and cross-functional commercialization. Role level will be determined by experience: Candidates with strong functional leadership, team development, digital marketing, and brand execution experience may be considered at the Director level. Candidates with broader enterprise leadership experience, executive influence, measurable commercial impact, strategic transformation, and proven ability to lead a modern marketing function at scale may be considered at the Vice President level. What You’ll Lead

What you'll bring

• Demonstrated ability to use data, dashboards, insights, and measurable operating rhythms to guide decisions and improve outcomes.
• Practical and growing fluency with AI-enabled tools, marketing automation, CRM/lead management, digital asset management, web analytics, and customer journey optimization.
• Executive presence, strategic communication skill, emotional intelligence, and the ability to influence cross-functional leaders, dealer partners, external agencies, and industry stakeholders.
• Demonstrated resourcefulness in building capability, solving problems, and delivering outcomes by leveraging internal teams, enterprise expertise, dealer partners, agencies, vendors, and external thought leaders in a budget-conscious environment.
• marine, powersports, RV, automotive, or premium lifestyle product experience is preferred.