Mr D - CRM Lead
Cape Town Remote
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About the role
Mr D , a division of the Takealot Group, is looking for a highly talented CRM Lead to join our team in Cape Town. As the CRM Lead/Head of CRM, you will play a critical role in shaping how we engage with our customers, driving growth, and building long-term loyalty. The CRM Lead role is pivotal in driving customer engagement, retention, and lifetime value through innovative and data-driven CRM strategies. Reporting to the Head of Customer Growth, you will lead a team of CRM professionals and collaborate across multiple business units to deliver personalised, scalable, and impactful customer lifecycle marketing initiatives.
What you'll bring
- Highly analytical and data-driven, with the ability to operate both strategically and hands-on in a fast-paced, high-growth environment.
- Confident and credible communicator with extensive experience presenting to Senior Management and Executives.
- Strong technical aptitude with a deep understanding of enterprise-level CRM and marketing automation platforms (e.g., Braze, Salesforce), customer insights tools, and statistical analysis techniques.
- Creative and commercially minded, with the ability to design and orchestrate multiple concurrent campaigns across diverse customer segments and business units.
- Strong problem-solving mindset with a pragmatic, solutions-oriented approach.
- Highly organised, detail-oriented, and comfortable managing complexity and tight delivery timelines.
- Solid background in Marketing Insights, Retail, and/or eCommerce marketing.
- Advanced MS Excel proficiency required.
- 5+ years’ experience in CRM or lifecycle marketing roles.
- 2+ years’ experience managing multiple direct reports.
- Proven experience executing multi-channel CRM campaigns (push, email, in-app, etc.).
- A relevant tertiary qualification.