LA Galaxy, Sr Manager, Paid Media
Carson, CA On-site
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About the role
This role is responsible for shaping the long term paid media roadmap, advancing in house capabilities, and driving enterprise level outcomes tied to ticket sales, fan acquisition, brand growth, and revenue performance. This position leads the organization's audience strategy, measurement frameworks, and optimization models to improve marketing efficiency and conversion outcomes at scale. The Senior Manager partners closely with product marketing, performance, analytics, creative, lifecycle marketing, and digital product teams to deliver integrated, data driven campaigns that support organizational priorities and elevate overall marketing impact.
What you'll bring
- BA/BS Degree (4-year): Digital Marketing, Marketing Analytics, Paid Media or related marketing field
- 8-10 years
- Related work experience
- Proven experience creating, managing, and optimizing integrated paid media campaigns across search, social, display, video, and programmatic channels within an in-house marketing environment.
- Strong experience translating brand, product, ticketing, and fan engagement objectives into performance-driven campaigns that drive acquisition, conversion, revenue, and audience growth outcomes.
- Experience managing paid media budgets, pacing, forecasting, and performance optimization to maximize efficiency and return on ad spend (ROAS).
- Experience identifying business opportunities, analyzing campaign and audience performance, structuring insights, and delivering data-driven recommendations to stakeholders and senior leadership.
- Experience building and managing tracking, attribution, pixel implementation, and reporting frameworks across paid media, digital marketing, and ecommerce ecosystems.
- Experience leveraging audience segmentation, retargeting, and lifecycle marketing strategies to improve campaign relevance, conversion, and fan engagement performance.
- Experience partnering cross-functionally with creative, marketing, ticketing, analytics, partnerships, and operations teams to align paid media initiatives with commercial priorities and integrated campaign plans.
- Demonstrated experience leading and developing people.
- Must be flexible to respond quickly and positively to shifting demands and opportunities