Jobs in Charleston, SC

About the role

As Director of Marketing (Demand Generation) , you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for generating high-quality, conversion-ready demand and optimizing it into efficient, scalable leasing outcomes across all markets. You are responsible for ensuring marketing is not just driving traffic - but delivering measurable, revenue-impacting pipeline.

What you'll bring

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 8+ years of progressive marketing experience with a strong focus on demand generation or growth
• Proven ownership of pipeline/revenue
• Demonstrated success in Multifamily, Single-Family Rentals (SFR), or Build-to-Rent (BTR) marketing or an adjacent consumer real estate vertical
• Proven ability to manage marketing strategy across a large, multi-market portfolio simultaneously
• Experience setting and managing marketing budgets with accountability to ROI
• Track record of leading and developing high-performing marketing teams
• Deep expertise in performance marketing: paid media, ILS optimization, SEO/SEM, email, and digital channels
• Strong analytical mindset with experience using CRM and reporting platforms (Salesforce, HubSpot, Tableau, or similar)
• Exceptional communication and presentation skills - comfortable in executive-level discussions and community-level conversations alike
• Experience with BTR or multifamily lease up communities from pre-leasing through stabilization
• Familiarity with property management and marketing tech stacks common in SFR/MF (Entrata, RealPage, Yardi, Rently, Engrain, MRI, Tour24, or similar)

Benefits