Marketing Specialist
Ridgefield, CT, United States On-site
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About the role
Assist in the development of brand tactics as part of Annual Planning Process and in-year execution against brand financial targets (promotions, professional marketing, PR, interactive/digital marketing, market research, etc.) in collaboration with other BI team members and external agencies/vendors ultimately ensuring effective implementation. Continuously review and analyze product and market performance (i.e. use of IRI and Tracking Data), competitive intelligence, market research to assess the business and the resulting direction, and identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans. (i.e. development of competitive "attack/defend" strategies) Inform and aid in risk management associated with marketing material development by working within and helping driving the MLR process. Partner with Trade Marketing/Sales to further develop brand plans against key retailer needs. Forecast and monitor Gross and Net Sales for the brand to ensure brand contributions are in line with corporate expectations.
What you'll bring
- 2-3 years successful marketing/product management experience, with at least 1 year in the US
- preferable to have some OTC /Healthcare experience.
- Required experience with IRI and/or Nielsen database
- Demonstrated understanding of consumer health care environment in the US
- Demonstrated strong leadership, negotiation and project management skills.
- Ability to work well with broad range of individuals/personalities
- team player.
- High energy.
- Excellent analytical, communication, creativity and organization/planning skills.
- BA required
- IRI preferred
- MBA preferred.