Jobs in Fort Walton Beach, FL

About the role

This is a Marketing Data Analyst role within the Marketing Department, reporting directly to the Director of Marketing. You will own the measurement and reporting of marketing performance across the full customer funnel, from first touch through subscription and revenue. We are seeking a detail-oriented, technically skilled analyst who can turn fragmented data into a clear, unified picture of what's driving growth and what isn't.

What you'll bring

• SQL required
• Hands-on data warehouse experience (writing queries, building views, managing pipelines).
• Advanced-level proficiency in GA4, Google Tag Manager, and Google Search Console.
• Dashboard development including calculated fields, blended data sources, and dynamic filtering.
• Understanding of marketing funnel mechanics and how to analyze KPIs at each stage.
• Working knowledge of UTM parameters, naming conventions, and campaign tracking taxonomy.
• Strong understanding of digital marketing tactics: content, SEO/GEO/AEO, paid search, paid social, display/retargeting, email, and website.
• Ability to translate complex data into concise reporting for varied audiences.
• Solution-focused with a knack for identifying information gaps.
• Effective working independently and as part of a team to meet deadlines.
• Training & Experience
• 2-4 years in marketing analytics or data analysis with direct responsibility for measurement and reporting.