Communications Planning Manager
US, MA - Framingham On-site
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About the role
We are seeking a Communications Planning, Manager to translate business, product, and brand strategy into integrated communications strategies for new product launches. This role defines the communications challenge, audience, messaging architecture, consumer journey, channel roles, launch phasing, and measurement approach—ensuring cross-channel planning begins with clear priorities, positioning, claims, reasons to believe, and brand guardrails. This role will serve as a central strategic partner across Product Marketing, Brand Strategy, Consumer Insights, CX, Creative, Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and activation teams—creating one connected plan across consumer touchpoints.
What you'll bring
- 6+ years of experience in integrated marketing, communications planning, brand strategy, or a related field.
- Experience translating business, product, brand, audience, and commercial priorities into integrated communications strategies.
- Strong ability to define communications challenges, audience journeys, messaging architectures, channel roles, and launch plans.
- Experience developing customer-relevant narratives from product features, claims, and reasons to believe.
- Strong understanding of launch phasing, cross-channel orchestration, readiness planning, investment prioritization, and measurement.
- Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct authority.
- Strong strategic thinking, facilitation, and communication skills, with the ability to balance rigor with executional practicality.
- Comfort working in a fast-paced, matrixed environment with evolving priorities and multiple activation partners.
- At Bose, you're inspired to be and do your best and are rewarded for your unique talents!
- Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary.
- We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound.
- As the world leader in audio experiences, we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere.