Jobs in Gardena, CA

About the role

The Senior Brand Marketing Manager owns and shapes CALPAK's holistic brand strategy, driving awareness across all customer touchpoints: social media, PR, events and activations, brand partnerships, retail, and the influencer and ambassador ecosystem. This role leads the brand team in how CALPAK shows up across digital channels and in person, elevating brand perception, expanding awareness, and deepening emotional connection with consumers.

What you'll bring

• Partner with leadership to define CALPAK's brand marketing strategy and long-term brand vision across organic social, PR, influencer, partnerships, and experiential channels.
• Translate business objectives into integrated brand plans that drive awareness, consideration, and long-term brand equity.
• Lead consumer insights and industry analysis to understand evolving customer behaviors, needs, and motivations.
• Lead development of campaign briefs—ensuring clear strategic direction, audience insights, and messaging frameworks—and review and approve cross-channel messaging.
• Own approval of all content across social, eCommerce, retail, retention, and partnerships, ensuring it consistently reflects briefs and guidelines with precision.
• Lead brand cohesion across all channels, ensuring alignment with CALPAK's voice, positioning, and visual identity, tied back to brand guidelines.
• Maintain a strong pulse on cultural, social, and industry trends to inform brand strategy and identify opportunities to grow brand relevance through culture, community, and emerging trends.
• Present brand-aligned opportunities to leadership that support company-wide growth goals.
• Continuously evolve CALPAK's approach to storytelling, creator collaboration, and experiential marketing.
• Contribute to seasonal planning and quarterly brand-calendar development while managing the monthly social media calendar and providing oversight on the monthly retention calendar.
• Own the annual brand marketing calendar.
• 7–10 years of experience in brand marketing, PR, influencer, or integrated marketing.

Benefits