Jobs in Helsinki, Finland

About the role

We're looking for a Product Marketing Manager to own the go-to-market execution for our updates, seasons, and IP collaborations – turning every launch into a moment that players and creators can't stop talking about. This is a senior individual contributor role. You'll report to the Live Ops Marketing Lead and work closely with cross-functional teams across game development, live ops, community, art, and analytics. We want someone with sharp creative instincts, a bias for action, and the ability to think strategically while shipping at high velocity. You can have your particular skill (or two), and we don't expect you to be perfect in everything. What's more important is your creative eye, your ability to elevate content at speed, and your eagerness to help build a love for the game that delivers our players a seamless and immersive experience. This role is based in our Helsinki Studio.

What you'll bring

• We are looking for a seasoned creative marketer with product marketing experience who thrives in a multifunctional, uber-collaborative environment and is obsessed with delivering the best player experience.
• 5+ years of experience in product marketing
• Strong creative instincts – you can give clear, actionable feedback on a trailer, a social post, or a campaign concept.
• You understand what makes content land with an audience.
• A solid understanding of social platforms and content culture, especially among younger audiences.
• You know what trends and why.
• A deep understanding of the game/product development process and lifecycle management.
• Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of how they can work together to deliver growth.
• Analytical skills to assess market data and campaign performance – you use data to sharpen creative decisions, not replace them.
• Experience giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules.
• Excellent project management skills – you can run multiple launches in parallel, keep stakeholders aligned, and still care about the details.
• A self-starter approach to use AI.