Jobs in Jasper, IN

About the role

The SVP Director of Marketing provides strategic leadership and direction for all advertising, marketing, external communications, and brand management efforts across German American. This position oversees the company’s marketing and advertising strategy, brand integrity, customer experience initiatives, and external communications across multiple states and business lines. The role plays a key part in supporting growth strategies, including through mergers and acquisitions, by ensuring consistent brand representation, strategy aligned to revenue, growth and customer experience goals. The Director leads a talented marketing team located throughout our footprint and partners closely with data, product, and line-of-business leaders to strengthen customer acquisition, engagement, and loyalty. Regional and Market leadership will also be key partners to collaborate with in obtaining local intelligence in helping drive growth and community engagement in support of our regional model. This position also works to enhance employer branding and promote German American as an employer of choice.

What you'll bring

• Bachelor’s degree in Marketing, Communications, or related field required
• 10+ years of progressive marketing leadership experience
• Proven success leading multi-channel marketing strategies across diverse markets.
• Experience managing brand transitions and communications through mergers or acquisitions.
• Strong leadership skills with experience managing both onsite and remote team members.
• Demonstrated ability to interpret data and use insights to drive marketing decisions.
• Excellent communication, storytelling, and relationship management skills.
• Experience managing agency partnerships and vendor relationships.
• Ability to travel as needed across our footprint.
• advanced degree preferred.
• preferably within financial services or a highly regulated industry.

Benefits