Jobs in Lexington, VA

About the role

ROLE SUMMARY: The Senior Brand Manager is responsible for developing and leading integrated marketing strategies that drive long-term business growth, strengthen brand equity, and attract and retain consumers across the Craft East brands. This role provides strategic leadership across multiple marketing functions and manages a team of Marketing Managers, each responsible for executing channel-specific marketing plans. Leveraging consumer, industry and commercial insights, the Senior Brand Manager oversees integrated marketing planning, program tracking, and cross-functional collaboration to ensure marketing initiatives align with business objectives and deliver measurable results. Working closely with various stakeholders, this position will help build brands and bring programs to life from ideation to final execution in the market.  The ideal candidate is a strategic, analytical, and people-focused leader who is comfortable with complexity and excels at developing high-performing teams.

What you'll bring

• Bachelor’s Degree in Marketing, Advertising, or related field.
• 6+ years of Marketing experience for CPG
• 2+ years of Management experience.
• Experience with managing a growing consumer lifestyle brand.
• Experience managing agencies and holding accountable.
• Strong analytical skills with the ability to present data to internal and external customers.
• Strong presentation skills and deck building abilities.
• Understanding of direct store delivery three tier system and strong knowledge of the retail environment.
• Ability to make business-critical decisions driven by both data and knowledge of business needs and legal requirements.
• Conducts work in a sitting and standing position primarily
• however, job requires frequent walking, stooping, bending, and light lifting.
• MBA preferred.

Benefits

Locations