Director of Paid Media & Performance Marketing
McHenry, Illinois Hybrid
$140,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
This is a highly visible leadership role responsible for driving customer acquisition, demand generation, brand awareness, and profitable growth through innovative media strategies and data-driven decision making. As the company's paid media expert, you'll shape media strategy, lead our global media agency relationship, and partner with senior leaders across Marketing, Commercial Excellence, eCommerce, CRM, Sales, Finance, and Insights & Analytics to deliver measurable business results. We're looking for someone who has deep, hands-on experience across the entire paid media lifecycle—strategy, planning, execution, buying, measurement, and optimization—and who enjoys balancing strategic leadership with hands-on involvement to maximize performance.
What you'll bring
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field required.
- 8+ years of progressive experience in paid media, digital marketing, media strategy, or performance marketing.
- 3+ years of people leadership experience required.
- Demonstrated success developing and executing multi-channel paid media strategies.
- Strong North American paid media leadership experience with demonstrated success operating in matrixed organizations.
- Experience managing significant paid media budgets and optimizing investment performance.
- Proven success managing media agencies and strategic vendor relationships.
- Demonstrated experience leading media agency RFPs, agency evaluations, partner selection processes, and contract negotiations.
- Strong expertise across Google Ads, Meta, LinkedIn, DV360, YouTube, programmatic advertising, retail media, and emerging digital channels.
- Experience utilizing analytics to optimize campaign performance and media investments.
- Experience within healthcare, medical device, consumer products, or FMCG industries.
- Lead Global Media Strategy.