Director, Industry & Service Line Marketing
Princeton, NJAll locationsPrinceton, NJWhippany, NJRed Bank, NJSaddle Brook, NJOrlando, FLEast Brunswick, NJ Hybrid
$140,000–$165,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
We are seeking a strategic, innovative, growth, and results-driven Director of Industry & Service Line Growth Marketing to lead a high-performing marketing team across key industries and services lines for a national accounting and advisory firm. This role oversees a team that is responsible for the development and execution of industry-specific and service line-focused marketing strategies designed to drive growth, strengthen positioning, enhance value propositions, and support pipeline development. The Director will serve as a strategic partner to the CGO and CMO and collaborate closely with other marketing departments to align campaigns, thought leadership, and account-based marketing initiatives with organizational objectives.
What you'll bring
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 10+ years of progressive experience in marketing leading teams and managing cross-functional initiatives, with a focus on professional services or B2B growth marketing.
- Expertise in marketing strategy, campaign management, ABM, thought leadership, and market intelligence.
- Strong analytical skills with experience using AI-driven tools and marketing analytics platforms.
- Exceptional communication, collaboration, and leadership skills with the ability to influence senior stakeholders.
- Demonstrated ability to drive growth through innovative marketing strategies in complex industries.
- Strategic thinking and business acumen
- Data-driven decision-making
- Leadership and talent development
- Market insights and competitive awareness
- Creativity and innovation in marketing execution
- Collaboration across internal and external stakeholders