Vice President, Product Marketing
Mooresville, NC On-site
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About the role
Greenworks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without issues associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com. The Vice President of Product Marketing will incorporate our global commercial and consumer product strategic plan and implement its vision in North America to commercialize the most innovative products in outdoor power equipment. This role will lead product messaging, value proposition, merchandising, costing, and channel strategy for each product category through consumer research to achieve sustainable and profitable growth for the company. This role will not only set strategy, but will be actively involved in implementation. This pivotal role will require someone to create actionable plans that can be implemented across all product lines while working in concert with sales and marketing to ensure continuity across all product platforms. This role will need to be an active communicator internally with sales, operations, marketing, finance, International, IT, and global marketing teams. Additionally, extensive external communications with the customer will be required to promote the brand and grow the cordless power outdoor equipment market. This role will make decisions and implement plans that align with the corporate goals. Success in this position will be consistent, profitable North American growth and increased global brand awareness through a well-defined strategic marketing plan. The Vice President of Product Marketing will lead in the definition and implementation of this plan that will continue to drive the Greenworks brand to become the market share leader.
What you'll bring
- Experience in both marketing and product in North America.
- Understanding of the challenges a seasonal product category presents
- 4-year college degree or equivalent work experience
- Computer skills in Microsoft Office and all forms of remote communication tools
- Creative, adaptable, self-starter who can relate to people at all levels within the organization and with a diverse customer portfolio
- Able to manage and motivate a high caliber team
- Experience in building new processes, business plans and seeing them through to market
- Able to thrive in an entrepreneurial, action-oriented, fast-paced and sometimes chaotic work environment
- Successful candidate will be a high energy, self-starter, collaborator and creative leader.
- This position will have to be able to influence and motivate a team and be willing to travel to accomplish key objectives
- Candidate will understand and utilize data and a consumer-first approach to improve and grow the business
- 10+ years’ experience in multiple retail channels to ideally include, but not limited to, Home Centers, Mass Merchants, Clubs, Hardware, Independent Dealers, and E-Commerce.