Jobs in Pensacola, FL

About the role

The Digital Marketing Director at Velocity and its portfolio of brands leads the development, execution, and optimization of all digital marketing initiatives. This leader brings a player-coach mindset: able to execute campaigns directly while also inspiring, mentoring, and managing high-performing digital team members in a dynamic, cross-functional environment. The role manages the digital marketing budget and is accountable for delivering measurable growth across paid media, SEO, social media, web, email, and CRM. The ideal candidate is data-driven, performance-focused, and comfortable translating analytics into actionable strategies that support Velocity’s business objectives and elevate its portfolio of brands.

What you'll bring

• Required Skills and Abilities
• Strong expertise in digital performance marketing, analytics, and ROI optimization.
• Proven ability to run and optimize digital marketing budgets across multiple channels.
• Hands-on experience with SEO/SEM, Google Analytics, Google Tag Manager, and paid media platforms (Google Ads, Facebook/Instagram Ads Manager, LinkedIn Ads).
• Proficiency in CRM and marketing automation tools.
• Excellent leadership skills with a player-coach mindset—able to both execute and mentor.
• Strong communication and presentation skills, with the ability to collaborate across departments and with leadership.
• Ability to thrive in a high-growth, fast-paced, multi-brand environment.
• Education Background and Experience
• Bachelor’s degree in Marketing, Business, Communications, or related field required
• 7–10 years of progressive digital marketing experience, including at least 3 years in a director-level leadership role.
• Proven success driving measurable growth through digital campaigns and analytics.

Benefits