Jobs in Rehoboth Beach, DE

About the role

This is a sales-floor leadership role, not a passive retail role and not a back-office management role. You will help lead the daily guest experience by modeling how we greet, guide, sample, recommend, pair, and close with warmth and confidence. You will help newer associates understand not just what to do, but how to show up with guests in a way that feels natural, helpful, and sales-effective. You will work in partnership with store leadership and experienced senior sales associates to reinforce one clear selling method, one guest experience standard, and one set of expectations. This role requires someone who can bring energy and structure — someone who can create momentum without creating confusion. This role is ideal for someone who likes the energy of the floor, the challenge of sales, and the satisfaction of helping a team get better. 🚫 What this role is not The Sales Lead II is not a Store Manager, Assistant Manager, or full Sales Manager.This role does not own hiring, firing, formal discipline, scheduling, payroll, or full store performance accountability. Those responsibilities remain with store leadership. This role also is not simply an elevated cashier or task lead. The purpose is not just to complete shift tasks. The purpose is to strengthen guest experience, selling behavior, associate confidence, and daily sales execution. You lead through floor presence, hospitality modeling, sales coaching, communication, and follow-through. We are looking for someone who can influence others without needing to “be the boss.”

What you'll bring

• · Prior experience in retail, hospitality, food/beverage, specialty retail, tourism, customer experience, sales, training, coaching, or team leadership.
• · Demonstrated comfort proactively engaging customers, starting conversations, asking questions, and recommending products.
• · Ability to model and coach a structured selling approach in a warm, natural, non-pushy way.
• · Ability to support newer associates through live feedback, encouragement, and example-setting.
• · Strong communication skills with guests, peers, senior associates, and store leadership.
• · Ability to stay steady, positive, and useful during high-traffic shifts.
• · Strong follow-through and reliability
• this role requires visible consistency.
• · Comfort receiving coaching and adjusting quickly.
• · Ability to notice patterns and communicate them clearly: guest questions, missed opportunities, associate training gaps, and repeated execution issues.
• 📈 Key performance indicators
• Success in this role will be evaluated through practical, floor-level outcomes, including: