Demand Generation Manager
Rio De Janeiro, Sao Paulo, BrazilAll locationsRio De Janeiro, Sao Paulo, BrazilMunich, Germany, GermanyRemote - United StatesLondon, United Kingdom, United Kingdom Remote
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About the role
As our Demand Generation Manager, you will own the strategy and execution of multi-channel campaigns that drive sales-qualified opportunities (SQOs) across the funnel. You'll build the 1:few program — including email nurtures, webinars, and paid media — to build brand awareness and generate pipeline in high value accounts. You'll also work closely with the Demand Generation Lead on select 1:many campaigns. You'll operate at the intersection of marketing strategy, technology, and analytics — leveraging our demand gen tech stack (HubSpot, 6sense, Salesforce), building audience segments, and continuously testing and iterating to improve conversion at every stage. You'll own campaign performance reporting and be accountable for pipeline contribution and SQO targets. This role is on the Growth Marketing team and works cross-functionally with Sales, Content, and Product Marketing.
What you'll bring
- You are a data-driven, creative marketer who thrives on building campaigns that generate real pipeline.
- You're equally comfortable designing a scalable 1:many nurture program as you are crafting a personalized 1:few play for a strategic account segment.
- You bring a builder's mindset — you don't just execute campaigns, you architect the strategies and goals behind them — and you measure your success in sales-qualified opportunities and revenue.
- 2-4 years of experience in B2B demand generation or growth marketing, with a demonstrated track record of driving pipeline and sales-qualified opportunities
- Hands-on proficiency with HubSpot, 6sense, and Salesforce
- Experience designing and executing both 1:many scaled programs (email nurtures, webinars, paid campaigns) and 1:few account-based plays for targeted segments
- Strong analytical skills with the ability to build campaign reporting, interpret funnel metrics, and make data-driven optimization decisions
- Excellent cross-functional collaboration skills, particularly with Sales — you know how to align on target account lists, SQO definitions, and feedback loops
- Experience with A/B testing, audience segmentation, and multi-touch attribution in a SaaS or technology company
- Availability to collaborate across U.S. and European time zones as needed to support a globally distributed team