Digital Marketing Specialist (Paid Media & Growth)
Winnipeg, Manitoba, Canada On-site
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About the role
The team at Laivly is looking for a Digital Marketing Specialist to execute and optimize our digital marketing programs across paid media, email marketing, social media, and marketing operations. As our Digital Marketing Specialist, you'll play a key role in helping us grow brand awareness, generate qualified pipeline, and support revenue growth. You'll work closely with Marketing, Sales, Creative, and our agency partners to launch campaigns that reach the right audiences, deliver measurable results, and continuously improve performance. If you're someone who enjoys digging into campaign data, experimenting with new ideas, building in HubSpot, and bringing marketing programs to life, this is an opportunity to make a meaningful impact. This role is remote and open to Canadian residents. As Digital Marketing Specialist, you'll help us grow by...
What you'll bring
- 3 to 5 years of hands-on digital marketing experience, primarily focused on paid media and social media.
- Experience managing Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Experience managing organic social media for a B2B organization, particularly LinkedIn.
- Bachelor's degree in Marketing, Business, Communications, or a related discipline, or an equivalent combination of education and practical experience.
- AdRoll experience is an asset.