Digital Marketing Manager
San Francisco, California, United StatesAll locationsSan Francisco, California, United StatesNew York, New York, United States On-site
$130,000–$200,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
We are looking for a Digital Marketing Manager to own the channels and surfaces where developers find us and decide to sign up. This is a full-stack growth role. You own paid acquisition, the website and its conversion path, and the technical mechanics of search and answer-engine visibility. You need to be genuinely hands-on in all of them rather than a manager of agencies. Developers can be cynical about marketing, allergic to gated content, and they evaluate by trying the product. So the job is less about clever campaigns and more about removing friction: fast load-times, a signup flow that gets someone to their first API success, and spend that goes where developers are. You will work closely with Technical PMM, who owns the content narrative, while you own the surfaces and channels that distribute it. You'll also work with Marketing Ops, who owns the tech-stack and attribution method, while you own channel performance. This is an AI-first role at an AI-first company. Creative production, landing page velocity, and reporting should be AI-accelerated so that one person can run three functions.
What you'll bring
- You need to be genuinely hands-on in all of them rather than a manager of agencies.
- 4+ years in growth, digital, or performance marketing at a B2B technology company, with hands-on ownership of paid budgets, landing pages, and technical SEO.
- Not agency oversight, hands on keyboard.
- Deep craft in at least one of the three areas and real working competence in the other two.
- Tell us which is your strongest and be ready to prove it.
- Credibility marketing to developers: you understand why gated whitepapers fail with this audience and what works instead.
- A track record of experiments that changed a number, with the honesty to tell us which ones failed.
- Analytics fluency: you can build your own reporting, and you know the difference between a lift and a coincidence.
- Comfort in the build layer.
- You can ship a landing page yourself, read the console, and work in whatever the site is built on rather than waiting on engineering.
- A proven AI builder mindset: you've shipped automations and creative pipelines using LLMs, not just used ChatGPT.
- Experience at a PLG or self-serve developer product with a free tier.