Director, SEO & AEO
San Diego, CALIFORNIA, United States Remote
$165,600–$227,700 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
ServiceNow's Digital Experience organization is seeking a strategic and decisive Director of SEO and AI-Optimized Search (AEO) to build and lead a world-class search optimization function. In this role, you will own the SEO and AEO strategy, lead a talented team, and establish the organizational discipline and infrastructure that makes search optimization a competitive advantage—not an afterthought. You will arbitrate between stakeholder demand and data-driven signals, drive strategic alignment with leadership across the organization, and build the systems and automation that scale search optimization across all of ServiceNow.com.
What you'll bring
- You must be comfortable designing for automation and systems thinking—you're building infrastructure for the future, not advisory committees for the present.
- 8+ years of professional SEO/search marketing experience, with at least 3+ years in a leadership or management role.
- Proven track record building and scaling SEO functions, establishing organizational discipline around search strategy, and driving measurable business impact through organic visibility and traffic.
- Deep understanding of SEO fundamentals (technical SEO, content optimization, E-E-A-T, link strategy, SERP dynamics) and emerging AEO/LLM optimization challenges.
- Experience designing and deploying SEO workflows, automation, and integrations with marketing technology (CMS, martech platforms, data tools).
- Strong leadership and communication skills.
- Proven ability to influence senior stakeholders, articulate complex search strategy in business terms, and drive organizational alignment.
- Analytical mindset with ability to interpret search data, build performance frameworks, and translate insights into strategic recommendations.
- Comfort with ambiguity and systems thinking.
- You thrive in building organizational capability and infrastructure, not just executing tactical projects.
- Expert-level proficiency with SEO tools and platforms (Google Search Console, SEMrush, or equivalent).
- Familiarity with SERP tracking and competitive intelligence tools.