CRM & Lifecycle Marketing Specialist (Contract / Part Time)
New York, NY, United States On-site
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About the role
The CRM & Lifecycle Marketing Specialist will support the execution of Equinox's lifecycle marketing programs across email, SMS, push, in-app messaging, and content cards. This role is hands-on and platform-focused, responsible for building campaigns and journeys in Braze, implementing personalization, and ensuring every communication that reaches our members meets a high standard of quality and accuracy. This role sits within the CRM team and works across both acquisition and Member lifecycle programs, partnering closely with Brand & Member Marketing, Creative, and Data & Analytics to bring campaigns from brief to live send. The ideal candidate is detail-oriented, highly organized, and eager to develop deep expertise in marketing technology and lifecycle marketing execution.
What you'll bring
- Bachelor's degree in marketing, business, or a related field
- 1-2 years of experience in marketing, CRM, or a related discipline
- Interest in marketing technology and enthusiasm for developing expertise in CRM platforms such as Braze
- Strong attention to detail with a high bar for accuracy and quality
- Excellent organizational skills with the ability to manage multiple projects simultaneously
- Strong communication skills and the ability to collaborate effectively across teams
- Interest in customer engagement, audience segmentation, and campaign performance
- Hands-on experience with Braze or another ESP or marketing automation platform
- Familiarity with a CDP such as Simon Data, Segment, Hightouch
- Working knowledge of Liquid, HTML, or a similar templating language
- Experience in fitness, wellness, hospitality, or membership-based businesses
- Proficiency in AI Tools and workflows (eg.