Chief Marketing Officer- Lane Boots
Arlington, TX, United States On-site
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About the role
The Chief Marketing Officer for Lane will be responsible for the development and implementation of the marketing strategy for the organization including: Direct to Consumer (B2C) ecommerce, marketing analytics, branding, and all marketing initiatives. The CMO will work closely with both internal and external partners to meet growth objectives. This role will be highly focused on balancing the strategy between the brick and mortar retail and the ecommerce go to market plans and sales. In this position, the CMO will utilize skills in digital marketing, advertising, content, and visual design to effectively market products and brand concepts to both customers and consumers. The CMO will work closely with the sales, customer service, operations, and senior management in a collaborative, fast paced environment. Must be driven, energetic, innovative, organized, and nimble to manage multiple priorities. Previous experience in apparel, textiles, and ecommerce a plus.
What you'll bring
- Must be driven, energetic, innovative, organized, and nimble to manage multiple priorities.
- Extensive experience with managing or building a direct to consumer business via an owned website
- Know how to blend into the strategy existing retail channels with a direct to consumer website
- Experience with integrated digital platforms to manage consumer data in real time
- Demonstrated ability to lead and inspire a team
- Must recognize and adjust to change.
- Previous experience in apparel, textiles, and ecommerce a plus.