Growth Marketing Manager – Marketing Strategy & Brand Building - Shopify, CRO, Funnels, Community & AI
McKinney, Texas, 75069, United States On-site
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About the role
We're looking for an entrepreneurial, data-driven marketer who loves building brands, communities, and revenue—not just creating content. You are the ideal candidate if you think like an entrepreneur, love data and testing, take ownership, execute quickly, learn continuously, are creative and analytical, communicate exceptionally well, use AI to work smarter, and are passionate about helping businesses grow. We are looking for someone who is passionate about growth, obsessed with results, and excited to build a world-class wellness brand. We are seeking a highly driven Growth Marketing Manager who can own our marketing ecosystem from strategy through execution. This is not a traditional marketing manager and media role. We are seeking a highly driven Growth Marketing Manager who can own our marketing ecosystem from strategy through execution. This is not a traditional marketing manager and media role. You will be responsible for growing our revenue and aggressive brand building through Shopify optimization, CRO, driving traffic and Customer LTV, Content and Email marketing, building funnels, Community building on Facebook and WhatsApp, including webinar marketing. Additionally, driving TikTok growth, influencer partnerships, AI-powered marketing automation, and PR marketing. You should love analyzing data, testing new ideas, building systems, and constantly improving conversion rates.
What you'll bring
- 5+ years in digital or growth marketing
- proven Shopify revenue and CRO experience
- strong Klaviyo experience
- experience building sales funnels, such as webinars.
- Experience managing influencer relationships and growing online communities
- Strong copywriting and Excellent analytical skills
- Experience with Meta Ads, Google Ads, and TikTok Ads and TikTok Shop.
- Experience with AI marketing tools and Familiarity with SEO, CRO, and GA4
- Preferred Experience in health, wellness, supplements, or eCommerce