Business Development Lead
Toledo, Ohio, 43604, United States Hybrid
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About the role
Hanson is seeking a full-time Business Development Lead to drive our agency’s new business strategy and execution, ensuring we meet and exceed revenue growth goals. This role is responsible for developing, directing and executing all aspects of our sales strategy in close partnership with agency leadership — from prospect identification and outreach to proposal development and deal-closing. The Business Development Lead will manage technical sales partnerships, oversee lead generation and qualification, and serve as the primary driver of new client acquisition. A key responsibility of this role is developing and directing the creation of agency marketing materials that support sales, including case studies, email campaigns, social content, thought leadership, and event materials.
What you'll bring
- Bachelor’s degree in marketing, business or related field
- 7+ years of business development or sales experience
- Proven track record of meeting or exceeding sales and revenue goals.
- Experience managing the full sales cycle from prospecting and lead qualification through proposal, negotiation and closing.
- Strong leadership skills with prior experience managing and developing team members.
- Exceptional communication, negotiation and relationship-building skills.
- Strategic thinker with the ability to translate business goals into actionable sales plans.
- Proficiency in CRM systems and sales tools (e.g., Pipedrive, Sales Navigator, Google Workspace).
- Willingness to travel for client meetings, industry events and partner engagements as needed.
- candidates must live within ~50 miles of Toledo, OH and be able to attend occasional team/client meetings)
- MBA or advanced degree preferred.
- preferably in a web development, marketing or creative agency environment.