Digital Marketing Media Specialist
Anchorage, Alaska, 99518, United States On-site
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About the role
Alaska Premier Auctions & Appraisals (APAA) is a locally grown, Alaskan-owned small business committed to excellence in auction services. We connect people to meaningful items, antique treasures, historical artifacts, fine art, vehicles, equipment, firearms, jewelry, and everyday collectibles, and bring their stories to light through our expertise and care. We’re proud to have been named one of the 2025 Best Workplaces in Alaska by the Alaska Journal of Commerce. This recognition is based on feedback from an anonymous, third-party employee survey conducted by Best Companies Group. Achieving this honor reflects our team’s dedication to fostering a positive and supportive work environment. Here, you’ll join a collaborative, respectful, and hands-on team that values hard work, integrity, and teamwork. We believe in supporting your development, celebrating your contributions, and giving you the tools and autonomy to shine. The Digital Marketing Specialist collaborates closely with the Marketing Director to support APAA’s advertising and marketing initiatives. This role plays a key part in visual storytelling through photography, videography, and multimedia production, ensuring all content reflects a consistent and engaging brand presence. The Specialist is responsible for capturing, producing, editing, and optimizing photo and video content, managing social media channels, and supporting campaign execution across digital platforms. This includes hands-on work with cameras, lighting, editing software, and publishing tools to create compelling, auction-driven marketing content that increases visibility, engagement, and sales.
What you'll bring
- Strong proficiency in photography and videography, including camera operation, lighting, and composition.
- Demonstrated ability to use programs such as Photoshop, Adobe Premiere, CapCut, and other multimedia editing tools.
- Proven experience in video production, editing, and social media content creation.
- Knowledge of Meta platforms, including Facebook, Instagram, and Meta Ads.
- Experience with platforms such as YouTube, TikTok, LinkedIn, and emerging social channels.
- Strong proficiency with Dropbox, CRM tools, analytics platforms, Google AdWords, and similar applications.
- Proven experience in marketing and social media roles.
- Strong interpersonal communication, multitasking ability, and adherence to deadlines.
- Solid understanding of marketing principles with excellent customer engagement skills.
- Highly organized, detail-oriented, and customer-focused.
- Strong knowledge of market research techniques and industry databases.
- Ability to maintain confidentiality and manage sensitive data appropriately.