Jobs in Fayetteville, AR

About the role

The Demand Generation Manager executes and optimizes  key demand channels, serving as the bridge between hands ‑ on campaign execution and strategic demand leadership. This role owns performance optimization within assigned channels and drives pipeline outcomes.

What you'll bring

• Bachelor's degree in Marketing, Business, or a related field
• 3–6 years of experience in B2B demand generation, digital marketing, or growth roles
• Proven ability to optimize campaigns and improve conversion metrics
• Proficiency with marketing automation and CRM tools (HubSpot required)
• Strong analytical skills and comfort working with performance data
• Excellent collaboration and communication skills
• Experience using AI tools in the workplace to improve content quality, streamline workflows, and optimize execution efficiency across marketing operations and communications
• Experience with webinars, events, and multi ‑ channel campaigns
• Familiarity with lead scoring, attribution models, or funnel reporting
• Experience working in longer or more complex sales cycles
• Channel ownership and optimization
• Data ‑ driven execution

Locations