Jobs in Glendale, CA

About the role

The Director, Americas Brand Commercialization is responsible for leading and finalizing regional brand strategy for the Marvel and Star Wars portfolios across the Americas. Working closely with global brand partners and regional stakeholders, the role translates long-term franchise priorities into clear regional strategies that support brand growth, consumer engagement, and commercial objectives. The role is responsible for setting strategic priorities and guiding the development of go-to-market frameworks. A critical component of the role is analyzing business performance, consumer trends, retail dynamics, and market opportunities to identify growth drivers, inform strategic decision-making, and shape future brand priorities. With a focus on long-range planning, the Director helps define the 24-month strategic roadmap for the region, ensuring brand strategies balance immediate opportunities with sustainable long-term growth. As the senior regional brand lead for Marvel and Star Wars, the Director champions brand strategy across the organization, building alignment across category, retail, marketing, creative, finance, and global partners. The role serves as a key representative of the brand with senior internal stakeholders and strategic external partners, driving decision-making, prioritization, and execution against agreed business objectives. The role reports to the VP, Americas Brand Commercialization.

What you'll bring

• 10+ years' experience in brand strategy, brand marketing, consumer products, licensing, or related commercial functions
• Strong understanding of brand management, consumer products, licensing, and the Americas retail landscape, with the ability to translate insights and market dynamics into strategic recommendations and growth opportunities.
• Proven experience leading cross-functional initiatives and influencing senior stakeholders across multiple functions, building alignment and driving outcomes within a complex matrix organization.
• Strong analytical and strategic thinking skills, with experience leveraging business performance, consumer insights, and market trends to inform decision-making and long-term planning.
• Exceptional communication, presentation, and people leadership skills, with the ability to represent a brand credibly with senior internal stakeholders, external partners, retailers, and licensees.
• Bachelor’s degree in business or related field or equivalent experience
• The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
• ideally within entertainment, consumer goods, or a licensed environment.