Sr Staff Product Manager — AI & Product Led Motion
Kirkland, Washington, United States Remote
$190,900–$334,100 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
At ServiceNow, we're radically transforming IT Service Management with AI by delivering on our vision of Autonomous IT —enabling organizations to move from reactive operations to intelligent, proactive, and autonomous service operations. We're now extending that vision by fundamentally changing how customers discover, adopt, and expand ServiceNow's AI capabilities through a new AI-Native Product-Led Motion. We're looking for a Sr Staff Product Manager to define and scale this AI-Native Product-Led Motion across our AI-native ITSM portfolio . You'll own the customer journey from first AI interaction through activation, adoption, expansion, and enterprise-scale value realization. Leveraging product telemetry, behavioral analytics, AI-powered insights, and experimentation, you'll create product-led experiences that accelerate adoption, unlock new customer segments, expand our addressable market, and drive measurable growth in customer lifetime value and revenue. This is a highly strategic role at the intersection of AI, product management, customer experience, and go-to-market strategy. Your work will directly influence how millions of IT professionals experience ServiceNow's Autonomous IT vision while building the growth engine behind the next generation of AI-native ITSM products. You'll combine AI capabilities, product telemetry, usage intelligence, experimentation, and customer-centric design to create exceptional product experiences that accelerate adoption and drive measurable business growth. As the Sr Staff Product Manager for AI-Native Product-Led Motion , you'll have the opportunity to define a new growth model for AI-native enterprise software. You'll design the telemetry, customer experiences, engagement strategies, and product-led mechanisms that guide millions of IT professionals from their first AI interaction to enterprise-scale adoption. This is a unique opportunity to shape the future of ITSM, combine AI innovation with customer-centric product design, expand ServiceNow's addressable market, and drive measurable impact on adoption, expansion, and revenue growth for one of the world's leading enterprise technology platforms.
What you'll bring
- 8+ years of Product Management experience building and scaling enterprise SaaS, AI, workflow automation, or platform products.
- Proven experience defining and executing Product-Led Motion, Product-Led Growth, or Product-Led Sales strategies that drive customer adoption, expansion, and revenue growth.
- Deep understanding of product telemetry, instrumentation, usage analytics, experimentation frameworks, and customer journey optimization.
- Demonstrated ability to translate customer behavior and product usage insights into product strategy, roadmap priorities, and measurable business outcomes.
- Experience designing activation journeys, onboarding experiences, in-product messaging, feature discovery, and customer engagement strategies.
- Strong analytical skills with the ability to define KPIs, perform cohort analysis, evaluate funnels, and use data to drive product decisions.
- Experience working with AI-powered products and understanding how AI capabilities create customer value and adoption challenges.
- Exceptional cross-functional leadership and communication skills, with the ability to influence Engineering, Marketing, Sales, Customer Success, and executive stakeholders.
- Strong customer empathy and discovery skills with the ability to synthesize customer insights into compelling product experiences.
- Ability to thrive in ambiguous, fast-moving environments and build new capabilities from the ground up.
- Experience with AI Agents, Agentic AI, Generative AI, or intelligent workflow automation.
- Experience in IT Service Management (ITSM), IT Operations Management (ITOM), infrastructure software, or enterprise workflow platforms.