Associate Director, Paid Media
Kitchener, Ontario, CanadaAll locationsKitchener, Ontario, CanadaRemote - CanadaRemote, Remote, USA Remote
Salary not listedJobFig found this opening at its original source and checks that it remains available.
About the role
Google is a growth lever we haven't fully tapped yet. Today it's a small piece of our paid budget, and we're looking for someone who can turn it into a major one, without losing discipline on CAC or subscriber payback along the way. This is a build-from-zero mandate. You'll set the account architecture and own every Google surface (Search, Performance Max, Demand Gen, and YouTube) as the core of the role. As that engine scales, you'll also have room to define, test, and pressure-test opportunities on adjacent paid channels, applying the same rigour on measurement and payback. You'll sit in the Revenue Growth & Analytics function, partnering directly with product, engineering, and sponsorships, with a meaningful budget and very little bureaucracy standing between you and shipping. If you've scaled a subscription or DTC account from a small base to a real share of spend, and you'd like to build it again —this time for a product that's making people better-informed— we’d love to chat.
What you'll bring
- 5+ years managing Google Ads at a meaningful scale
- Proven scaling experience: you've taken an account from small to large, not just managed one that was already built.
- Hands-on YouTube experience: you've scaled video, not just enabled it inside PMax.
- Strong analytical instincts: comfortable in GA4, spreadsheets, and BI tools
- you can tell signal from noise.
- Creative fluency: you can brief video that performs and diagnose why an ad failed.
- A bias to action: small team, large budget, quick learn-build-ship loops.
- Experience standing up or managing campaigns on paid channels beyond Google, without needing a full team to do it.
- Genuine interest in news and media is a real plus.
- Hands-on experience with diverse paid social platforms, with a track record of scaling a channel from 0 to 1.
- Experience with CTV/OTT and linear TV buying (Netflix, Hulu, Roku, Amazon, YouTube TV).
- AppsFlyer experience: MMP setup, SKAN configuration, attribution debugging.