Performance Marketing Manager, Madrid
Madrid, , Spain Hybrid
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About the role
We're looking for a Performance Marketing Specialist to join our team in Spain, focused on driving incremental user growth through great investment decisions, media buying strategy and execution, supporting creative and ensuring we send traffic to great post-click experiences. As the Performance Marketing Specialist for Spain, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in Spain to drive great incremental returns on our media investments. To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences. As part of this role, you will report to Spain, Head of Marketing and work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management.
What you'll bring
- Proven experience collaborating with creative teams to improve performance through structured testing and iteration.
- Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact.
- Familiarity with MMM, lift studies, and incrementality testing.
- Design experiments autonomously and build a strong relationship with the Marketing Science team.
- Experience with creative testing frameworks or sprint-based experimentation.
- Experience working iteratively with a creative team led by a creative strategist
- Experience improving funnels into Apps and Web based products.
- Comfortable working cross-functionally in a remote, multi-market environment.
- Spanish and good English, with a feel for market context.