Jobs in McLean, VA

About the role

We are seeking a skilled Paid Media Planning and Marketing Strategist with hands-on experience developing, managing, and executing integrated media campaigns across multiple channels. In this role, you will be responsible for overseeing and optimizing media strategies to ensure maximum performance and efficiency across various lines of business and audiences (B2B/B2C).

What you'll bring

• 5-7 years paid media experience required, with at least 2+ years’ experience leading media strategies for large corporate brands.
• Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience).
• Comprehensive knowledge of media planning, buying, campaign management, optimization techniques, and budget management.
• Strong proficiency in analytics tools, conversion tracking, tagging, and attribution.
• Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in media performance.
• Exceptional written and verbal communicator with strong attention to detail.
• Proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
• Familiarity with data visualization tools, marketing automation, CRM, web analytics, and other associated measurement tools.
• Ability to work independently as well as collaboratively in a team setting.
• Strong ability to prioritize
• you'll manage multiple campaigns with competing deadlines and priorities within the organization.
• Experience in developing processes and working closely with cross-functional teams.