Creative Producer - Brand
Greenville, NC On-site
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About the role
The Main Channel Brand Creative is embedded within the content team and is responsible for developing and executing brand partnership creative specifically for main channel videos. This role translates brand briefs into concepts that meet partner objectives while preserving the tone, quality, and audience-first approach of main channel content. This role is fully dedicated to brand integrations on main channel. It does not support non-brand content. Success is defined by ensuring brand partnerships are creatively strong, aligned with content standards, and delivered on time. You will own the creative development of brand integrations for main channel content from brief through pitch and execution alignment. This includes shaping how brands are integrated into videos, ensuring concepts meet both partner goals and content expectations, and maintaining consistency across partnership arcs. You act as the creative authority for brand presence on main channel. You are responsible for protecting content quality while enabling effective brand partnerships.
What you'll bring
- 5+ years of experience in creative development, advertising, branded content, or content strategy
- Strong understanding of YouTube content mechanics, including pacing, hooks, and audience retention
- Ability to develop and present visual storytelling concepts clearly to internal teams and partners
- Experience operating at the intersection of creative and commercial objectives
- Ability to deliver high-quality creative work under compressed timelines
- Experience working with major consumer brands and understanding how brand teams evaluate creative
- Experience at a creative agency or in-house brand studio preferred