Jobs in Queens, NY

About the role

Job Title: Digital Campaign Manager - Acquisition Marketing As an Experience Strategist at Client, you will partner closely with a cross-discipline team of product managers, creative talent, and developers to invent and execute innovative omni-channel, brand experiences across a diverse range of channels including digital, mobile and bank branches. You will personally lead and conduct cultural trend reports, competitive reviews, opportunity assessments, target analyses, cross-channel audits, customer journeys, user research and usability studies, contact strategies and other CRM programs, as well as consult on business requirements, marketing plans, digital roadmaps and much more. You will work directly with key internal stakeholders to understand their business, reach a shared vision of how to solve their problems while serving their customers, and ultimately to help them to succeed. You will be expected to lead by example by constantly developing your own craft skills and stay ahead of new trends and techniques. You will also be empowered to build trusted relationships with internal stakeholders through regular engagement and strategy presentations. This is a very urgent requirement with one of our financial client and the hiring manager is actively looking for candidates and want to make decision asap.

What you'll bring

• 15+ years of experience developing, testing and implementing strategies that drove measurable results.
• Extensive experience (10+ years) designing various qualitative and quantitative research studies
• Must be a trained usability research moderator comfortable and adept at conducting task-based usability studies as well as in-depth customer interviews, surveys, stakeholder interviews, and more.
• Must have experience designing and leading research for agile methodology development, including rapid turnaround of topline findings.
• Proven management (at least 5 years) of research vendors including recruiters, rental facilities, consumer panels, usability and UX research providers
• Must have traditional planning experience, i.e., identifying customer, cultural and competitive insights and writing creative briefs.
• Bachelor’s Degree or Equivalent.
• Strong understanding of interaction design, site architecture, and designing intuitive user interfaces and navigation that align to an ideal customer journey
• Knowledge of the Design Thinking methodology and experience working with teams through the process of investigation, ideation and implementation.
• Consulting experience – either management consulting or marketing consulting – is preferable.
• Strong business acumen and comfort performing strategic analyses – both quantitative and qualitative.
• Experience in both website and mobile app development and digital marketing including content strategy, social marketing, video storytelling and static advertising.

Locations