Lifecycle Marketing Specialist
San Mateo, CA, United States Hybrid
$123,000–$145,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
Freshworks is looking for a Lifecycle Marketing Specialist to execute nurture campaigns across our Employee Experience (EX) product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI. Reporting to the Lifecycle Marketing Manager, you’ll own day-to-day execution of the pod’s always-on and re-engagement nurture programs, keeping 501+ segment accounts moving through the funnel between paid and ABM touches. You’ll partner closely with Content Strategy, Digital Marketing, and Product Marketing to keep messaging relevant across each stage of the customer journey. Please note this is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from our San Mateo, CA headquarters.
What you'll bring
- 4–6+ years of experience in B2B email/lifecycle marketing
- Familiarity with CRM systems (Salesforce) and lead scoring/routing processes
- Working knowledge of HTML/CSS as it relates to email production
- An analytical mindset — comfortable pulling and interpreting campaign performance data to inform iteration
- Experience partnering cross-functionally with content, demand gen, and sales teams
- Knowledge of email deliverability and compliance best practices (GDPR, CCPA)
- Hands-on experience with marketing automation platforms, including building nurture logic, triggers, and segmentation
- ideally at a SaaS company
- Marketo preferred