Performance Marketing Lead, Paid Search
Santa Monica, California On-site
$110,000–$130,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
The Performance Marketing Lead, Paid Search is a versatile, hands-on operator who partners across our growth org to drive efficient customer acquisition. They work cross-functionally across performance marketing channels and the broader marketing team to execute campaigns, support strategic initiatives, and help scale what's working primarily for SEM but also assist with paid social to SMS/Email. This is a high-impact role for someone who thrives in collaborative environments, brings strong opinions backed by data, and is energized by working across multiple channels rather than being siloed in one. We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can assist in day to day management and execution as well as help own the performance & strategy of SEM while working with multiple stakeholders.
What you'll bring
- Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
- 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels
- Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
- Strong, clear, timely communicator who tailors the message and cadence to the audience
- Budgetary experience including proven optimization for strong CPA/CAC goals required
- Familiarity with keyword research & web analytics tools
- Strong analytical skills and the ability to interpret data to make data-driven decisions
- Ability to support product launches & collaborate on launch strategy with multiple stakeholders
- Strong leadership & communication skills: listen, mentor, and teach by example
- Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Adaptable to learning new social platforms and advertising technologies