CRM Marketing Lead (Communications Strategist)
Remote KentuckyAll locationsRemote KentuckyRemote District of ColumbiaRemote New YorkRemote Illinois Remote
$126,300–$173,700 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
The CRM Marketing Lead plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develops data driven insights into members, their behaviors, buying preferences and patterns. The CRM Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial. Success in this role is defined by the ability to develop effective journey strategies, translate insights into action, influence cross-functional decision-making, and contribute to improved member and business outcomes through continuous learning, experimentation, and optimization.
What you'll bring
- Bachelor's degree in Marketing, Business, Communications, or a related field, or 4+ years of equivalent relevant experience.
- 5+ years of experience in marketing strategy, lifecycle marketing, CRM marketing, customer engagement, retention marketing, or related disciplines.
- Experience developing data-driven marketing strategies that support customer or member journey design and optimization
- Demonstrated success turning customer insights, business objectives, and performance data into actionable marketing strategies.
- Experience improving marketing performance through testing, experimentation, personalization, and continuous optimization.
- Strong analytical thinking and comfort interpreting performance data to inform strategic recommendations.
- Experience influencing cross-functional teams and driving alignment in matrixed or agile environments.
- Exceptional communication, facilitation, prioritization, stakeholder management, and problem-solving skills.
- Ability to influence without direct authority and build accountability across diverse teams.
- Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.
- Experience supporting journey orchestration platforms such as AXP, Adobe Journey Optimizer or similar technologies.
- Familiarity with customer data platforms, Next Best Action frameworks, decisioning strategies, or advanced personalization approaches.