Senior Manager Marketing Analytics & Digital Performance
Manchester, NHAll locationsManchester, NHMarlborough, MA Remote
$140,000–$195,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
Sequel Med Tech is seeking a strategic, tactical, and data-driven Senior Manager, Marketing Analytics & Digital Performance to join our marketing team. This role will be instrumental in measuring and optimizing the performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems, competitive intelligence efforts, and work closely with cross-functional teams to deliver insights and recommendations that drive better decisions and stronger ROI. This person is a clear and concise communicator that can transform complex data into compelling stories and actionable recommendations for senior leadership. The successful candidate will have deep expertise in Salesforce reporting, Tableau dashboard development, and executive-level presentations, and be proactive, collaborative, and comfortable operating in a fast-paced environment.
What you'll bring
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent combination of education and experience.
- 7+ years of progressive marketing analytics experience supporting commercial-stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations.
- Advanced proficiency in data analysis, reporting, and visualization tools, including Salesforce reporting and analytics, Tableau dashboard development, Excel, Google Analytics, and related business intelligence platforms, with the ability to interpret complex data and translate findings into actionable business recommendations.
- Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis.
- Ability to break down ambiguous problems, develop hypotheses, and use data to validate solutions that improve marketing efficiency and effectiveness Highly organized, self-motivated, and comfortable navigating ambiguity in a fast-paced startup environment
- Strong written and verbal communication skills
- comfortable presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams.
- At Sequel, we believe that when you thrive, we thrive.
- That’s why our benefits package is designed to support you from day one.
- We’re committed to your well-being and understand the unique needs of employees and families living with diabetes, so we offer capped out-of-pocket insulin costs and GLP-1 coverage across all plans.
- We know the importance of taking time to rest and recharge.
- Our team enjoys a culture built on hard work, fun, and genuine support.