Paid Media Manager | Barcelona
Barcelona, Catalunya [Cataluña], Spain On-site
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About the role
This is an individual contributor role with no direct reports. What you'll be doing is deep, hands-on platform work combined with real strategic thinking about how paid fits into the broader journey. This role sits at the intersection of technical execution, funnel strategy, and creative problem-solving (both on the ad craft side and on the lead acquisition side). If you love the platforms, have real opinions about creative, think about paid as a way to move people through a journey, and enjoy the challenge of finding new ways to bring quality leads in, you'll thrive here. If you're purely a media buyer with no creative interest, or purely a creative with no platform depth, one side of this role will probably feel like a stretch. Applicants should be ready to talk through specific campaigns they've built, the creative behind them, how those campaigns fit into the funnel, and an example or two of creative problem-solving on lead acquisition.
What you'll bring
- You'll also need to be a creative problem-solver about lead acquisition itself.
- 5+ years of hands-on paid media experience across multiple platforms
- Advanced expertise in Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
- Working experience with at least two of: Reddit Ads, TikTok Ads Manager, ChatGPT Ads, YouTube, Microsoft Ads, programmatic, or other emerging platforms
- Strong understanding of the marketing funnel and how paid media integrates with nurture, content, and sales to move leads through it
- Real creative instinct: you have opinions about ad copy, hooks, and concepts, and can point to work you've influenced or written that performed
- Creative problem-solving around lead acquisition: a track record of finding new ways to reach audiences and grow both the quantity and quality of leads in the funnel
- Strong grip on conversion tracking (pixels, server-side, offline conversions, GA4)
- Experience building custom audiences, lookalikes, and account-based targeting
- Structured A/B testing experience and a track record of using test results to actually improve performance
- Comfortable in dashboards and pulling your own data
- Bachelor's degree