Sr Manager, Category Strategy
USA - NJ - Camden Hybrid
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About the role
The Senior Manager, Category & Shopper Strategy leads strategic initiatives for our portfolio across all channels, with a focus on distribution and shelving specific to a category. The position is the subject matter expert on shopper behavior, category trends and key retailer strategy through syndicated data analysis and development of relevant insights, both qualitative and quantitative. The Senior Manager, Category & Shopper Strategy is responsible for the effective communication of distribution and shelving principles that are in sync with merchandising and pricing priorities supporting the Annual Operating Plan. This includes support for gold standard aisle flow, planogram recommendations and future forward aisle vision. Additionally, the role is responsible for publishing and presenting selling materials for existing and new items with sufficient lead time to support opportunity identification, gain category leadership at strategic customers, and to drive key sales strategies forward through the field Sales teams. This role is also a participant in customer-facing meetings to support strategic vision, new item sell-in, and joint business planning. A crucial part of the role is to develop strong working partnerships cross-functionally with Marketing, Consumer & Shopper Insights, Sales Strategy, and Innovation. This role is hybrid - 3 days in office.
What you'll bring
- Communication
- Shopper Insights
- Category Management
- Bachelor's Degree required
- 8+ years CPG experience required
- Analytics & Reporting
- Customer Sales / Customer Management
- Category Strategy
- Experience leveraging Syndicated Data (IRI, Nielsen, Numerator, etc.)
- Space Management Software (JDA, Apollo, etc)
- Storytelling & Presentation Skills
- Strong Data & Analytics