Sr. DTC Merchandiser
Carlsbad, California, United States of America Hybrid
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About the role
This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 4 days a week.* The Sr. DTC Merchandiser supports the development and execution of merchandising strategies that drive long-term, sustainable growth across the direct-to-consumer business, with a primary focus on ecommerce, digital product storytelling, campaign execution, and go-to-market implementation. This role serves as the connection point between seasonal line strategy, consumer-facing product storytelling, marketing moments, ecommerce execution, and in-season business performance. The role helps define what products the brand is speaking to, when those stories come to life, why those products matter to the consumer, and how priorities are communicated across cross-functional teams. This role partners closely with ecommerce merchandising, marketing, creative, planning, product merchandising, and retail planning to ensure product priorities, story timing, inventory realities, and business needs are aligned across the DTC consumer journey.
What you'll bring
- 5–7+ years of experience in merchandising, DTC merchandising, GTM merchandising, product marketing, buying, ecommerce merchandising, or related apparel/retail roles.
- Experience supporting apparel GTM calendars, seasonal line adoption, product launches, campaign planning, and DTC product storytelling.
- Strong understanding of seasonal product calendars, go-to-market processes, product storytelling, and direct-to-consumer channel execution.
- Ability to translate product features and line strategy into consumer-facing benefits, product stories, and messaging.
- Strong analytical skills with the ability to interpret selling data, inventory position, product performance, customer insights, and channel response.
- Experience partnering cross-functionally with product, planning, marketing, creative, ecommerce, site, and retail planning teams.
- Excellent communication, presentation, organization, and prioritization skills.
- Proficiency in Microsoft Excel, PowerPoint, Outlook, Teams, and reporting/analytics tools.
- Experience within apparel, active, outdoor, lifestyle, footwear, or consumer products preferred.