Data Analyst - Digital Marketing
Edmonton, Alberta, Canada Hybrid
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About the role
As a Data Analyst - Digital Marketing, you will combine strong analytical skills with hands-on ownership of a large-scale search engine marketing portfolio. You will use campaign performance data, financial results, internal reporting, and AI-enabled tools to uncover opportunities and improve campaign profitability, quality, efficiency, and return on investment. You will also apply creative skills to develop clear, customer-focused advertising that helps more people around the world access modern legal solutions. This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.
What you'll bring
- Post-secondary education in Business, Marketing, Finance, Management Information Systems, Operations Management, Data Science, Economics, Computing Science, or another analysis-related program.
- Experience analyzing large datasets to identify trends, patterns, and actionable insights.
- Advanced Microsoft Excel skills, including experience with complex formulas, PivotTables, data visualizations, and data analysis.
- Excellent time management skills and the ability to balance multiple projects.
- Experience using AI tools to support analysis, reporting, writing, research, and productivity.
- Strong written English communication skills, with the ability to develop concise, persuasive advertising copy and conversion-focused messaging.
- Sound judgement and strong data-driven decision-making ability.
- Ability to communicate findings clearly, synthesize complex analysis, and make actionable recommendations.
- Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies.
- A collaborative working style and the ability to contribute effectively across team projects.