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Cruise Yacht OpCo Ltd Verified 6h ago

• Director of Guest Engagement & CRM Strategy

Ft. Lauderdale Hybrid

Salary not listed
PaySalary not listed
TypeFull-time
Work settingHybrid
Verified listing

JobFig found this opening at its original source and checks that it remains available.

About the role

The Director of Guest Engagement is responsible for shaping and leading a refined, data-informed sales engagement approach on conversion of inbound demand and proactive clienteling (outbound). This role defines how RCYC engages with guests across the sales journey through personalized, timely, and insight-led interactions that elevate conversion, guest recognition, and brand perception. Sitting at the intersection of Sales, Guest Engagement, Marketing, and Analytics, this leader will define how guest signals, intent, timing, and personalization translate into structured engagement strategies and high-quality clienteling execution. The role combines guest engagement strategy, engagement orchestration, and clienteling execution responsibilities.

What you'll bring

  • Skills & Experience
  • 5+ years of experience in guest engagement, sales strategy, CRM, or customer lifecycle management within a service-driven or luxury environment
  • Deep experience in Clienteling, including the design and execution of personalized, relationship-driven engagement strategies that leverage guest data, behavioral insights, and past interactions to anticipate needs, elevate the guest experience, and drive incremental revenue
  • Demonstrated ability to operationalize Clienteling within CRM platforms (e.g., Salesforce), enabling advisors to deliver highly tailored outreach, curated recommendations, and meaningful follow-ups across the full guest lifecycle
  • Strong understanding of guest behavior, decision-making cycles, and demand indicators
  • Experience working with sales engagement platforms such as Outreach.IO, Gong, or Sales Loft
  • Strong analytical mindset with the ability to interpret data and translate it into actionable strategies
  • Proven leadership experience with the ability to influence and align cross-functional teams
  • Ability to balance long term strategic vision with near term execution and results
  • Strong commercial orientation with demonstrated experience improving conversion through personalized engagement and structured clienteling
  • Experience operationalizing engagement models across sales organizations, including prioritization logic, interaction standards, and performance optimization
  • Bachelor’s degree in hospitality management, Business Administration, or related field and/or 10+ years of progressive leadership in luxury hospitality, travel, cruise, or high-end retail environments, with at least 5 years in a director-level role.