Brand Communications Planning Manager, Europe
Madrid, 28020, Spain On-site
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About the role
vivo Europe Marketing is seeking a Brand Communications Planning Manager with a sharp editorial instinct for imaging content and proven capability in localized community engagement. This role focuses on user engagement and brand communications for the vivo X Series flagship imaging products in Europe. The core mandate is to build long-term, asset-driven content, community programs, and creator collaborations around European photographers, imaging enthusiasts, and visual culture ecosystems—anchoring vivo's long-term brand equity through imaging. The ideal candidate has a genuine interest in contemporary visual culture (street photography, documentary, independent publishing, emerging visual authors) and understands how to work with creators, communities, and content.
What you'll bring
- Bachelor's degree or above (any discipline), with 5-7 years of marketing experience, including at least 3 years in user engagement or community-focused roles
- Genuine interest in and knowledge of contemporary visual culture
- familiarity with street photography, documentary, independent publishing, and emerging visual authors
- Demonstrated experience in social platform operations and the organization of intimate on-ground activations
- understanding of creators, communities, and content
- Sharp market insight and cultural instinct
- clear logical thinking, strong communication, and proven ability to drive execution
- Data-sensitive and organized
- proficient in data analysis methods and standard office tools
- Strong cross-functional collaboration, horizontal alignment, and project execution capabilities
- able to independently solve complex problems
- Fluent in both Mandarin and English—both usable as daily working languages