Senior Marketing Automation Specialist
Overland Park Hybrid
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About the role
We're Looking for an experienced Senior Email Marketing Automation Specialist! As a Senior Email Marketing Automation Specialist you will be a key member of the Digital Marketing team, supporting company strategy by building, deploying, and optimizing automated email campaigns and customer journeys to key audiences. This role owns campaign workflows, marketing automation platform administration, and performance reporting. The Email Marketing Automation Specialist reports to the Manager, Digital Engagement and works in close partnership with Marketing Operations, Marketing Account Managers, Salesforce administration, and IT. The Senior Email Marketing Automation Specialist position reports to the Manager Digital Engagement and can be based out of our office in Topeka or Overland Park, Kansas. We work a hybrid schedule, offering flexibility to work both remotely and on-site.
What you'll bring
- Bachelor’s degree in Business, Marketing, Operations, or related field
- Familiarity with CRM systems or databases (i.e., Salesforce)
- Working knowledge of HTML/CSS for email template development and troubleshooting
- Exceptional attention to detail, process, and quality
- Comfortable interpreting campaign analytics and translating data into actionable recommendations
- Self-learner who adapts quickly to new software and platform updates
- Excellent organizational skills with the ability to prioritize and manage multiple projects in a fast-paced environment with changing needs
- Strong verbal and written communication skills
- Professional demeanor and a collaborative, solutions-oriented attitude
- Hands-on experience with a marketing automation platform and email design tools (Beefree or similar)
- 5+ years of marketing campaign experience preferred
- Inbound and outbound marketing expertise a plus