Senior Manager, Beef Customer Marketing
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About the role
The Senior Manager of Customer Marketing serves as a leader within the segment as a component of the trifecta of leadership (Sales, Technical, Marketing) from Zoetis. This individual will be consistently interacting with field sales management to maintain industry awareness, production segment dynamics and competitive insights. He/She will serve as the Sales Subject Matter Expert on the marketing team, bringing a critical eye to strategy, campaign development, and key messaging to ensure value to the field. They are responsible for clearly communicating marketing strategy (branded and above brand) to colleagues in the field, increasing utilization of marketing materials, and leading development of marketing resources (as needed) to meet segment objectives. The incumbent will become the internal marketing expert on field and customer needs and work across the portfolio with other Marketing Managers and business unit leaders to leverage customer insights effectively. Additionally, they are responsible for elevating the overall effectiveness of marketing pull through among colleagues. The Senior Manager will maintain a high level of interaction with relevant Zoetis functional areas such as the field force, Sales Management, Marketing, Technical Services, Livestock Customer Strategic Value, Strategic Pricing, Finance, Demand Planning, Global Commercial Development, and marketing agencies to ensure proper execution and implementation of the overall marketing efforts. They will remain up to date on beef industry trends and share insights on impacts to demand forecasts. In this position he/she will be responsible for managing the A&P assigned budget, ensuring proper resource allocation, and adapting the development of content by working closely with Marketing Communications/Coordinators. The Senior Manager is responsible for formulation of long-term marketing strategy and implementation to drive in-line and launch Zoetis brand growth in targeted accounts.
What you'll bring
- · BA/BS required (business or communications).
- · 7-10 years of related commercial, marketing, sales or cattle industry related experience required.
- · Excellent marketing operations and marketing communications skills and knowledge.
- · Proven track record of sales success with understanding of how to influence customer decision making
- · Demonstrated budget management acumen.
- · Strong writing, editing and verbal communications skills.
- · Demonstrated ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline.
- · Demonstrated ability to provide innovative and efficient solutions to deliver programs and initiatives that meet marketing objectives and business strategies.
- · Ability to collaborate with and influence cross-functional teams.
- · Proven ability to think strategically and act decisively.
- · Must demonstrate initiative, resourcefulness, accountability, and willingness to accept challenges and lead change.
- · > 25% travel.