VML & Ogilvy | Social Strategy Lead, Japan
Tokyo, Japan Hybrid
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About the role
This is not an executional planner role, but a leadership role for someone who can set direction, read culture, interpret platform signals, guide strategy teams, and help clients understand what brands should do on social and why. The role sits at the intersection of social strategy, culture, data, platform behavior, creator ecosystems, AI-enabled workflows, and measurable business impact. The Social Strategy Lead works closely with the Content Studio Lead, who owns business and account leadership. Together, they ensure the studio delivers work that is strategically sharp, creatively strong, operationally realistic, and commercially valuable.
What you'll bring
- Skills and Experience Required
- Proven ability to lead strategy across multiple brands or business units.
- Deep understanding of Japan social behavior and major platforms.
- Strong knowledge of Instagram, TikTok, X, LINE, YouTube, creator ecosystems, paid/organic dynamics, and emerging formats.
- Hands-on experience with social listening, performance reporting, audience insight, and cultural analysis.
- Ability to connect data, culture, platform behavior, brand goals, and creative ideas.
- Confident client-facing presence with senior stakeholders.
- Experience leading or mentoring strategy, planning, intelligence, or content teams.
- Comfortable using AI tools, prompt systems, WPP.open, and automation to strengthen strategy work.
- Strong deck, storytelling, presentation, and simplification skills.
- Clear, calm, and decisive.
- Culturally curious and platform-native.