Marketing jobs in Madison, WI

About the role

The Director of Marketing & Health Communications leads the Health and Wellbeing communications team within Student Affairs, bringing together the marketing and communication operations of University Health Services (UHS) and Recreation & Wellbeing (Rec Well). Reporting directly to the Chief of Staff, Student Affairs, Health & Wellbeing, this role provides strategic oversight and day-to-day leadership for a combined team of 10 professional staff and approximately 20 student employees, directly supervising 2 staff members. This role balances team leadership with direct execution of high-priority communications initiatives. Primary focus areas include communication strategy, staff development, workload prioritization, and brand management across two distinct campus brands. The Director oversees executive messaging, internal communications, media relations, advancement support, crisis communications and public health communications—including emergency messaging for communicable disease response. Additionally, the position guides marketing strategies that drive revenue for Rec Well programs, memberships, and services.

What you'll bring

• Five or more years of progressively responsible experience in marketing, communications, public relations, health communications, or a related field.
• Experience directly supervising and managing staff, including performance management, coaching, and staff development.
• Demonstrated experience managing complex projects, prioritizing competing workloads, and planning and executing multi-channel marketing or communications campaigns.
• Exceptional ability to develop, write, edit, and deliver clear and effective communications across a range of audiences and communication channels.
• Experience leading communications initiatives in complex environments with multiple stakeholders and competing priorities.
• Professional experience in higher education, student affairs, public health, or healthcare.
• Experience supporting marketing strategies for revenue-generating programs or facilities.
• Knowledge of public health communication practices, including crisis communications or emergency health messaging.
• Experience supporting advancement, fundraising, or donor relations.
• Experience managing organizational change or large-scale internal communications initiatives.
• Knowledge of communication technologies and channels, with experience using them strategically to reach organizational goals and audiences.
• Experience advising institutional leaders or senior executives on communication strategy and messaging.

Benefits