Marketing jobs in Orlando, FL

About the role

GolfNow is looking for a Director, GolfNow Marketing to help shape the next phase of growth for one of golf’s leading digital marketplaces. This is a high-impact leadership role for a strategic marketer who knows how to turn consumer insight into demand, connect brand building with performance, and create marketing strategies that drive measurable growth. You will lead GolfNow’s integrated consumer marketing strategy across the golfer lifecycle, with a focus on acquiring more new bookers, increasing repeat booking, reactivating lapsed golfers, and strengthening long-term customer engagement. You’ll connect golfer needs and marketplace priorities to coordinated programs that move customers from awareness to first booking—and from first booking to deeper, more valuable relationships with GolfNow. This role sits at the center of Brand, CRM, Performance Marketing, Product, Marketplace, Analytics, Creative, Revenue, promotions, and activations. You’ll bring those capabilities together around a shared growth agenda, helping teams prioritize the highest-impact opportunities, move faster from strategy to market, and make smarter investment decisions based on measurable results.

What you'll bring

• A track record of developing marketing strategies that build brands while also driving measurable acquisition, engagement, retention, or revenue growth.
• Deep understanding of consumer segmentation, positioning, messaging, integrated campaigns, and customer lifecycle strategy.
• Experience leading complex, cross-functional marketing initiatives across multiple channels and functions.
• Strong commercial instincts and the ability to connect consumer behavior, marketing investment, and performance data to business growth.
• Experience leading, developing, and inspiring high-performing teams.
• Strong executive presence and the ability to influence senior stakeholders, build alignment, and lead through complexity.
• An analytical mindset and comfort using data, testing, and measurement to make strategic decisions.
• Excellent written, verbal, and executive communication skills.
• You’ll also bring Versant’s How We Do It behaviors to how you lead and collaborate:
• Trust: Build credibility through sound judgment, integrity, and consistent follow-through.
• Teamwork: Bring teams together around shared consumer and business goals, building strong partnerships across functions.
• Transparency: Create clarity around priorities, performance, decisions, and tradeoffs.

Benefits